Controversial MyGers Scheme Proves Lucrative for Rangers

As the 2022/23 season winds down, Rangers have turned their attention to preparations for the next campaign, including the controversial yet profitable MyGers fan membership program.

Introduced at the start of the season amid criticism that it amounted to an unfair “tax” on supporters, the points-based system allocates tickets for high-demand matches. The more points accrued, the better the chances of securing desired tickets.

While unpopular with some fans, the scheme has proven a commercial coup for the club’s new CEO James Bisgrove.

The latest figures show 53,000 members, including adults paying £40-£50 and juniors forking out £20. Simple math shows this generates over £1 million annually, likely closer to £2 million.

Perks like parties, meet-and-greets and discussion groups sweeten the deal for young members.

MyGers is here to stay, though the club will likely refine the system to prevent the wealthiest fans from monopolizing tickets to major finals and European fixtures.

A forward thinker, Bisgrove’s ideas aren’t always universally popular, as evidenced by the ill-fated Sydney Cup friendly.

However, his commercial acumen has been instrumental in generating crucial revenue for the club.

MyGers Scheme proving lucrative for Rangers

Between MyGers and the new Edmiston House development, Rangers could net an additional £4 million per season.

With arch-rivals Celtic boasting a 60,000-seat stadium, such funds could spell the difference between success and failure.

While the club doesn’t always disclose the “bigger picture,” Bisgrove has a master plan to secure Rangers’ future from his Ibrox office.

Overall, MyGers seems destined to become a key component of the club’s long-term financial strategy.